There are only three reasons to use words in a user interface: to keep them playing, ease the way, and establish brand. Slides available online, too. Presented May 19, 2015 at Write the Docs North America 2015 in Portland, Oregon.
Whether data use is creepy or cool often comes down to the language we use. We should use the right language at the right time. Presented May 8, 2015 at the Privacy by Design visioning activity, workshop 2, by the Consumer Computing Consortium of the Computer Research Association.