Xbox One greeting screen

Words of greeting are among the most important—especially coming from the newest representative of a brand.

Screenshot from Xbox One, when you're recognized by Kinect while the console is turning on.
“Hi [name]!” Many executives thought this screen should say “Welcome” or other greetings, and I convinced them that “Hi” was the right call.

Xbox One greeting screen as launched on November 22, 2013 by Microsoft Corporation. The team for this screen included Xbox sign-in engineering, design team, research, and everyone with an opinion.